• Work
  • Background

DOUGLAS TARABINI

  • Work
  • Background

Wells Fargo

We introduced Wells Fargo to the East Coast following their acquisition of Wachovia Bank. Inspired by the time-honored 159-year history, the rebranding effort leveraged the iconic stagecoach and the newly developed ‘Reigns & Roads’ environmental graphic system. ATMs became beacons for both mid and long-range brand presence in high-traffic urban environments, and high-impact, street-facing digital delivered a unique look and feel for each independent financial category.

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dtarabini@me.com / 347-607-8850