Capital One’s acquisition of ING Direct USA inspired a unique banking experience that coupled the desire to drive ‘boots through the door’ with a need to initiate customer conversations.

The 360 Cafés were designed to be warm and inviting with comfortable armchairs, fresh brewed coffee, digital interactive screens, and flex spaces that could support local start-up, small business and community initiatives.

We tested the Café environment in Boston, Chicago, New York City, and San Francisco before eventually introducing the Capital One Flagship location in Union Square (NYC).